Insights

Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

Reshape our future with Generative AI

Generative AI (GenAI) and other forms of Artificial intelligence (AI) are creating new opportunities to reshape the future.

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    Leading sustainability

    Accelerating sustainability in a changing world.

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      The future of technology

      If you don’t use technology to disrupt the market, then someone else will.

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        Marketing for customer experience

        In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

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          Capgemini Research Institute

          The Capgemini Research Institute is our #1 ranked global think tank delivering best-in-class research that is underpinned by robust data and analysis.

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          The latest reports from the Capgemini Research Institute

          Building the next-gen pharma lab

          Cutting-edge laboratories are driving innovation and competitiveness within the pharmaceutical industry.

          The Eco-Digital EraTM

          The Eco-Digital EraTM: The dual transition to a sustainable and digital economy.

          Connected products

          Examine the position of connected products as an integral aspect of the modern consumer lifestyle, with one-third of consumers now using connected products around the clock.

          Climate tech

          Harnessing the power of technology for a sustainable future.

          Generative AI and the evolving role of marketing : A CMO’S playbook

          This edition delves into the unprecedented growth and the myriad opportunities that generative AI brings to the field of marketing.

          The art of software

          As the global economy enters a software-led, digital era, software has gone from a good-to-have tool to a key asset for competitive success and value creation.

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          Conversations for Tomorrow

          The Capgemini Research Institute's quarterly flagship publication showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen topic.

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          Research library

          Browse research and insights from across the business.

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          Review the archive of blogs from Capgemini’s experts

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